Best Facebook Ads Course 2018

Best Facebook Ads Course 2018

The biggest problem with Facebook is that it updates regularly and especially recently with the Cambridge Analytica situation, it made quite a few changes to their algorithm and targeting abilities.

Facebook ads is still, by far, the best place to promote your business due to their targeting capabilities. But even then, recently, they have pulled back on some of the targeting that is available.

So, for those of you, using Facebook ads, who are just NOT getting a good ROI on your ad spend, this latest course is an absolute no-brainer.

For only $12.95 (it goes back up to $497 on 24th May) you get over 40 videos across 13 hours of in depth training.

I thought so highly of this course that I bought it myself:

So, what is in this course?

Well here are some screenshots of what you will learn, and believe me, it covers everything you need to know. And it is right uptodate.

As you can see, it is in depth and what I love is the attention to detail and the actual examples which really show you what to do.

So, if you want to master Facebook Ads then now is the time.
Don't wait a few days - you know that life will get in the way and you will forget!!

Only 17 Days to Go - Are You GDPR Compliant?

Only 17 Days to Go - Are You GDPR Compliant?

If you are sitting in your office thinking "what the heck is GDPR all about?" and "where do I even start to become compliant for GDPR?" then you are in the right place.

In just 17 days time as I write this, the whole online marketing world will change forever and from what I can see, the vast majority of people simply do NOT know where to star to get their businesses compliant.

At the end of the day, I am sure that the authorities will go hunting for the big fish to start with leaving us smaller businesses alone, but there will come a time when you will wish you had become compliant from day 1!!

All it takes is for 1 person to complain (weird how compliant and complaint are so close don't you think?) and you will have the authorities all over you like a rash!

So, best to be compliant from day 1

One of the biggest questions I have seen asked is:
Do I have to contact all the subscribers on my list that are in the UK or the EU? 

The answer is YES - you do!

Without getting your subscribers to 'technically' resend their details you cannot email them after May 25th.

The workaround is as follows:

Find an offer that you can put out to give added value to your subscribers and create a new email sequence. Send the email (which explains GDPR and how you are compliant) and put the link to the new sequence in it with a tag that when they click it, they get added to your new sequence. This then enables you to send them emails after May 25th.

To get the low down on ALL the various things you need to do to become compliant check out our FREE video training which features a UK data protection lawyer who knows her stuff.

Click HERE to access it

GDPR Explained - Are You Ready For It?

GDPR Explained - Are You Ready For It?

Unless you have been hiding under a rock you will know that there is a NEW law coming into play on May 25th 2018 which affects EVERY business that has customers (or promotes its products and services) to people or businesses in the UK and the EU.

So even if you are in the USA and you have an online presence, you are not immune!

It is the General Data Protection Regulations Act. The European Union’s (GDPR) is considered to be the most comprehensive and far-reaching data privacy initiative of the past 20 years. It contains massive penalties for non-compliance, and it is set to go into effect on May 25th 2018.

Now I am not a lawyer and do not profess to know the ins and outs of the new Act but we do have a simple compliance checklist which will get you thinking differently about how you interact with your customers and prospects.

GDPR Compliance Checklist

GDPR in a nutshell is all about good data handling and ironically has been thrust more into the spotlight by Facebooks recent faux pas with their handling of peoples personal information!

It is tightening up peoples individual rites and restricts businesses in what they can do with the data they collect.

Whether you store emails, customer info, texts you must comply with GDPR. You have to consider how you collect the data and also how it is stored and then how you are going to interact with the individuals afterwards.

If you have buying customers who you do not contact after the sale (believe it or not many businesses actually do this!) then you can store them safely under Legitimate Reasons as you require the details to be able to fulfill their purchase.

Likewise if you have contracts with suppliers or customers for services you provide you can store that data under the Contractual Necessity premise.

A little known fact is that you must keep your email lists uptodate and set a time limit whereby any subscriber that has not engaged with you after a set period (e.g 1 year) be deleted from your list.

If you already have an email list that you send emails out to promoting your business etc, you WILL need to get permission from them again to send out emails post-25th May. I know, I can hear you!! This is an absolute ball-ache and will undoubtedly lose you a fair chunk of your list.

BUT

If they want to be on your list they will be happy to re-sign onto your new list and those that do not were probably not worth having on their anyway!

Their is a ton more that I could share with you and I will probably update this as my own GDPR journey plays out.

Click HERE to watch our FREE Video training to help get you compliant before May 25th